In this timeline, you can see the introductions, exits, and changes of various delivery companies. App-based delivery started in 2016 with Deliveroo and shortly after Uber. Later, more companies joined. Only UberEATS remained in 2025.
Last update: February 10, 2025.
Deliveroo is the first to start delivering meals in Amsterdam via a Rider app (which offers performance bonuses).
June 2015 sourceFoodora expands to the Netherlands (not freelance but app-based). Foodora leaves in 2018.
February 2016 sourceUberEATS follows Deliveroo and also starts delivering meals via an app (and performance bonuses), but uses the freelance model to work with riders.
September 2016 sourceFNV starts a lawsuit together with Amsterdam couriers against Deliveroo to fight against the freelance model.
November 2016 sourceDeliveroo riders in South Holland start an experiment with freelance accounts instead of being employees.
May 2017 sourceAll Deliveroo riders must switch to a freelance account.
August 2017 sourceMeal delivery grows during the Covid pandemic. Flash delivery services Gorilla and Getir come online. But leave again after the Covid period.
December 2020 sourceDeliveroo leaves the Netherlands. Riders receive compensation negotiated with FNV.
August 2022 sourceUberEATS stops working with freelance riders (and offers a small compensation to freelancers) and switches to working with employment agencies Adecco and Randstad.
December 2024 source
